When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my experiences.

Canonical is also top class when it comes to spin. Any criticism levelled at the company is met by a much bigger reaction from its owner Mark Shuttleworth who not many dare to contradict.

Marketing blunders explored; Microsoft's pressure on businesses to upgrade Windows may actually push them towards Free alternatives

Today, I was looking at a couple of interesting news and opinion pieces that made me think of an unfortunate truth that we've written about before: Linux has no marketing.

A lot of discussion goes into how to talk about FLOSS - free libre open-source software (for starters how about not using strange acronyms that sound like something you keep with your toothbrush). A recent Earthweb article discusses this topic, pointing out some of the mistakes that are made.

The big question everyone asks when it comes to Linux is "why doesn't everyone use it?" That is, obviously, what I plan to address today, but first I want to get a few things out of the way.

It's a funny thing how Microsoft succeeds in getting their logo and the Windows logo plastered on everything-- computers, advertising, and even other companies' ads. That "We recommend Windows Vista!" blurb is on every darned ad and product catalog that exists, it seems.

I read a lot of Linux related news and articles. Why is it people find it so hard when trying to convince people to switch over to Linux that the chances of them being programmers is almost zero?