"In high-technology markets, disruptive innovation is something to be taken as a given, like gravity. Businesspeople do their best to exploit it, avoid it or cope with it. Industry upstarts depend on it, while established companies fear it. But no one in the competitive world of high technology thinks they can stop disruptive innovation, any more than they can alter the laws of gravity. But what if you could? What if an industry could banish disruptive innovation, leaving only a "well-mannered marketplace" of incremental innovations that reinforced comfortable business models?