"...The main obstacle to the triumph of software freedom is social inertia [...] Social inertia consists of people giving in to social inertia. When you give in to social inertia, you become part of it; when you resist it, you reduce it. We conquer inertia by identifying it, and resolving not to be part of it. [...] To change this, we need to talk about free software and freedom — not merely practical benefits such as cited by open source. Thus we can build our community's strength and resolve to overcome social inertia.