How do you deal with an entrenched content industry that tries to pump its twisted values down your throat with ludicrously illogical emotional appeals? Well, one way is to fight fire with fire by making your own emotional appeals, and trust to the viral amplification of free culture distribution to get the message out. This is the essence of the "minute meme" idea from Question Copyright, and animator Nina Paley has fired the first volley with her one-minute animation "Copying Is Not Theft."