After having a meeting with a medium sized business owner about his need for a website it became painfully clear to me that "we" as the FOSS "community" need to do a much better job at making what it is we are offering more visible. We need something that communicates what FOSS is and what benefits there are for using FOSS applications. To communicate in simple terms that by using FOSS you are in fact staking a claim to reliability, usability and security. It is time to get your work done the way you choose to do it. One size fits all is crap! But that is what many businesses owners are sold and that is what they buy and then try to sell themselves. There is nothing else! Right? Well we know differently. Now how do we communicate what FOSS is in simple terms. The answers may be easier than you think.