Asay's job will be make sure operational activities match up to the company's strategic goals and make sure that day-to-day operations go smoothly. He will also head up Canonical's marketing. Asay is extremely well known and respected in open-source business and technology circles. [However, Pamela Jones takes exception to Asay's defense of Microsoft in her NewsPicks comment on this story. - gus3]

Open source is changing not just how companies make software, but how they sell it. Alfresco's Matt Asay explains the new sales cycle and the skills that today's software sales people need to close deals.

A couple of weeks ago you posed some questions for Matt Asay, who recently moved into the COO role at Canonical. Click below to read his answers.

I must concede: Sometimes I worry Canonical is trying to do too much too soon with Ubuntu. ... But just when I get really worried, the company makes a major move that impresses me. A case in point: Open source expert Matt Asay has joined Canonical as chief operating officer. It's a big move for Canonical, Ubuntu and Asay. Here's why.

Matt Asay, Chief Operating Officer (COO) for Canonical, the company behind Ubuntu Linux, will be leaving Ubuntu.

During a recent discussion with Canonical Chief Operating Officer Matt Asay, it became clear to me that Canonical thinks Ubuntu Enterprise Cloud may unlock key revenue opportunities for the company. Here's why.

The hiring of Linux-savvy and revenue-minded exec-slash-blogger Matt Asay as the new chief operating officer of Canonical looks like a very good — and telling — move for the Isle of Man- (really London-but-don't-tell-anyone) based company that oversees the growing-by-leaps-bounds-and-all-other-ways Ubuntu Linux distribution and surrounding universe.

But the one area in which (Matt Asay and I) have never seen eye to eye is the Linux desktop. I certainly don’t agree that desktop Linux is “utter crap” compared to Mac or Windows, and I’ve disagreed with his statements on desktop Linux for years, particularly in the area of application installation. Matt’s on the record as not liking the Linux desktop, though I’m not sure why, so the fact that we agree to disagree on this subject is not surprising.

Matt Asay writes that he can't understand why Microsoft's submission of its Microsoft Permissive License is not being welcomed by one and all with open arms at OSI. So I thought I'd try to explain it.