Hal Steger and Alberto Onetti - both of mobile open-source leader Funambol - discuss open-source marketing in the Enterprise Open Source Journal. Well worth a read, especially for those who persist in believing that open source succeeds in the absence of good marketing. In fact, real commercial success in open source comes as a direct result of savvy marketing.

The leader of Microsoft’s integration efforts around open source software and its proprietary technologies is expanding his role by adding the title "general manager of Windows server marketing," further indication that Microsoft plans to crank up the volume on its Windows/Linux story.

"I guess you saw the news about Microsoft submitting some licenses to OSI hoping for approval as "open source" licenses. You can watch Bill Hilf of Microsoft giving his talk at OSCON, which is where the stories emanated from."

Microsoft tried throwing open source competitors out

There is power in authority. Microsoft's strategy against open source uses authority. It ties up institutions that are authoritative, that have power over professions, creating a benefit for the institution that ties its members to proprietary Microsoft tools....To Microsoft open source is not an end in itself. It is a marketing tool. It is a way to gain lock-in with important customer sets.

Microsoft has replaced its controversial anti-Linux Get the Facts Web site with a kinder, gentler site explaining how its Windows Server operating system compares to open-source Linux as well as other competitive OSes

Here's a fascinating document coming from Microsoft – actually a job advertisement for the post of Senior Marketing Manager – Open Source Community. One of his jobs: to move free and open source away from free and open source GNU/Linux and to the closed and propriatery Windows.

Microsoft’s partners team through its NXT initiative launched a campaign focused on open source ISVs in 2007 in conjunction with the Open Source Business Conference. The campaign is designed to encourage ISVs to explore how best to deliver their solutions to customers in the Microsoft world, recognizing that many high profile open source projects have 30%-50% of their installed base in the Windows world. The Microsoft program works through partners to assist ISVs.

Microsoft's latest attempts to abuse, misuse and exploit "open source" as a term are noted