Former Novell CEO Ray Noorda used to speak about coopetition — the need to both cooperate and compete with technology companies. But the current Microsoft-Novell relationship is giving new meaning to the term coopetition, especially during this week’s BrainShare.

Microsoft is sending another $100 million toward Novell as part of an ongoing Windows-SUSE Linux relationship. Here are five things Novell should do with that dough.

We recently showed how Microsoft is ’stealing’ from Novell’s GroupWise. Is this the company that Novell is serving in so many ways? Why? Has Novell forgotten the past so quickly? Examples from the news of Novell problems and loss of business to Microsoft.

Bits from the press about Novell and virtualisation for the most part. MANY people may not remember this, but Ron Hovsepian admitted giving power to Microsoft in the datacentres. It was part of the deal that Novell should permit Windows to run as a host and SUSE usually be a guest.

Novell has moved to quell growing concerns that it has sold Linux out to Microsoft as part of its Attachmate deal. On Wednesday, Novell chief marketing officer John Dragoon issued a short statement saying that Novell – not Microsoft – owns the copyrights on Unix.

Selling fear. That’s just what Novell does along with Microsoft, but it’s not alone. Novell tries to cause damage to friendly (Free software) rivals for the benefit of Microsoft and increased profit at Novell.

The reciprocal relationship between Microsoft and Novell continues to be made more apparent

Growing speculations about the future role of these two companies

Google and Microsoft eat Novell's lunch and nobody is offering to buy Novell despite its implicit invitation