A new industry alliance, Genivi, has been launched and aims to bring open source to "In-Vehicle Infotainment". Genivi, a non-profit organisation, has been founded by car makers BMW, General Motors and Peugeot Citroën, component makers Delphi, Magneti Marelli and Visteon, CPU maker Intel and embedded systems developer Wind River. It plans to work on a Linux based, open source reference platform that can be incorporated into vehicles.