One of the most mentioned ideas at Ubuntu Brainstorm is creating a custom installation/live cd website-as-service which would allow users to customize their install/live cd, in the spirit of Linux and open-source in general. A service like this already exists: Reconstructor, a web based GNU/Linux distribution customization and creation toolkit. It allows for the customization of the Ubuntu and Debian GNU/Linux distributions. Customizations include boot logo image and text color, wallpaper, themes, icons, applications, and more.