Imagine the next time you are trying reading a great list of Ubuntu programs. One of them catches your eye, and you want to try it. Instead of either using Add/Remove or opening a terminal to install the program, you simply click a link. A message box pops up asking you if you want to install the program, and then you enter your password. Before you could have found the program in Add/Remove, the program is installed! With Apturl, this is now a reality.