For one, as you get deeper into the free software world, you start to see that directed financial support is important. You start to subscribe to free software products, doing automatic monthly payments, you donate, sometimes quite a lot, to developers who make software that matters to you. And as the date of renewing your FSF membership arrives, you are not sure whether you want to spend that money on free software in general or would you prefer to use that same money to continue funding software you need specifically. Very often the latter.
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