Eight years ago, computer stores stocked a choice of GNU/Linux distributions -- established ones like Caldera, Red Hat, and SUSE, and newcomers like Corel, Progeny, and Stormix. Now, only Ubuntu and openSUSE offer box sets, and both face challenges that other distributions found unsolvable, ranging from reasonable prices and features sets through to getting into distribution channels and finding the right marketing approach -- all for an effort that may be only moderately profitable at best, and perhaps best undertaken for non-financial reasons.