For companies who inspire them, user cults are nice because they motivate customers to overlook strategic blunders, exaggerate product successes and -- most importantly -- walk the earth “virally” marketing products without pay.
Full story »For companies who inspire them, user cults are nice because they motivate customers to overlook strategic blunders, exaggerate product successes and -- most importantly -- walk the earth “virally” marketing products without pay.
Full story »
