Part of the repositioning of the KDE brands was choosing an appropriate "KDE Software Label" for developers working on applications outside the main KDE Software Compilation. Technology developed by KDE is used far and wide, as can be witnessed on kde-apps.org and other sites. Some of these applications are developed by people closely entrenched in the KDE community, others by developers who just happened to like KDE technology and don't feel part of the KDE community in any big way.