A huge company like Microsoft or Apple, or even Red Hat or Novell, can afford to put on big advertising campaigns, but most distributions, even ones like Ubuntu, cannot afford to do this. Instead, they must fall back to fan-based promotion or other small budget techniques. As Canonical begins to work with OEMs to get Ubuntu Netbook Remix pre-installed on UMPCs, there is something they can do that would provide great promotion at little to no cost, just by supplying some generic promotional material.