We hear a lot about this or that open source business model, but rarely does anyone explain in a simple, succinct way exactly how an open source company makes money. In this video, though, Red Hat CEO Jim Whitehurst does exactly that. In less time than an elevator takes to reach the top of a high-rise office building (supposedly the maximum time a basic investment pitch should take), he tells potential investors how Red Hat profits from developing and distributing freely distributed software.