How to Market With Your Enemy: 6 Strategies to Form a Profitable Partnership With a Longtime Competitor

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http://www.marketingsherpa.com –

SUMMARY: You're familiar with the saying: "Keep your friends close and your enemies closer." When you're suddenly tasked to forge a strategic partnership with a competitor, just how close do you keep them?

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Created by docsmartz 16 years 34 weeks ago
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